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AI Creator aratama 璞 has successfully advanced through the preliminary round of COLOTEK, the AI Creative Contest hosted by Nippon Columbia, and will compete in the finals held September 13–14, 2025, in Tokyo. In the finals, aratama 璞 will produce a short-form “Capsule Movie™” based on Party of Monsters by Hikaru Kiyoshi with t.komuro, utilizing cutting-edge generative AI tools. This project aims to create a fresh visual interpretation by fusing AI-driven creativity with music.

AI Creator “aratama 璞” Advances to COLOTEK Finals — Bringing Hikaru Kiyoshi’s Party of Monsters to Life Through AI-Generated Film

Source：COLOTEK

AI Creator aratama 璞 has successfully advanced through the preliminary round of COLOTEK, the AI Creative Contest hosted by Nippon Columbia, and will compete in the finals held September 13–14, 2025, in Tokyo.

In the finals, aratama 璞 will produce a short-form “Capsule Movie™” based on Party of Monsters by Hikaru Kiyoshi with t.komuro, utilizing cutting-edge generative AI tools. This project aims to create a fresh visual interpretation by fusing AI-driven creativity with music.

About COLOTEK

Hosted by Nippon Columbia—Japan’s first record company with 115 years of history—COLOTEK is a pioneering creative competition combining the latest AI technology with music.

 

COLOTEK（コロテック）

As AI continues to evolve rapidly, transforming fields such as composition, arrangement, performance, and video production, COLOTEK offers an opportunity to experience the forefront of music-AI fusion. The contest seeks to discover new talent and contribute to the creation of next-generation entertainment.

Event Overview:

  • Organizer: Nippon Columbia Co., Ltd.
  • Partners: Toggle Holdings Co., Ltd., NTT DATA Corporation
  • Venue: BAROOM / Faith Minami Aoyama Office (Minato-ku, Tokyo)
  • Dates: September 13–14, 2025
  • Assigned Track: Party of Monsters – Hikaru Kiyoshi with t.komuro
  • Format: Capsule Movie™ — Short films with strong narrative and originality, blending visual beauty with music.
  • https://colo-tek.com/

Talk Session (September 13)

Theme: “How Will the Rise of AI Change Entertainment?”

Speakers:

  • Koyo Sato – CEO, Space Data Inc.; space industry pioneer, Forbes Asia 30 Under 30 honoree.
  • Yoshimori Ito – CEO, Toggle Holdings Inc.; innovator in real estate × AI, PLATEAU AWARD Grand Prix winner.
  • Yoshitaka Domon – President, Nippon Columbia; extensive track record in new business development.
  • CEO Seo (Shunsuke Sato) – President & CEO, Faith Inc.; entrepreneur driving digital innovation in the music industry.

Judges (September 14 Final Presentation)

  • Takeshi Kushida – Film Director; Asia’s #1 AI film director, awarded Best AI Film at the Bucheon International Fantastic Film Festival for Last Dream.
  • Taishi Shiraiwa – Film Director, CEO of Nid; Director of the official Party of Monsters music video.
  • AI Koro-chan – AI Judge; the official Nippon Columbia mascot powered by NTT DATA’s NeuroAI® D-Planner®, scientifically evaluating works based on emotional and sensory impressions.
  • Yoshitaka Domon / CEO Seo (Shunsuke Sato) – Providing comprehensive evaluations from a business leadership perspective.

About aratama 璞

Generative AI Art Battle Runner-up (2nd place)

  • Genre: HyperPop, Citypop, Cyberpunk, Anime-style Video Production, Character Design
  • Style: Harnesses generative AI tools such as Runway, Kling, and Midjourney to fuse music, visual art, and storytelling. Incorporates the vibrant color sensibilities of Citypop and retro-futuristic atmosphere, crafting worlds where future and nostalgia coexist. Known for distinctive character design and meticulously composed visuals.
  • Achievements: 2nd place in the Generative AI Art Battle VS AI Street Fighting.
    Flagship work Inner Elevator earned critical acclaim at international AI film festivals, solidifying aratama 璞’s presence in the global AI creative scene.

Comment from aratama 璞

“In the COLOTEK finals, the key will be how my visual world resonates with a panel of judges each bringing different perspectives. I aim to deliver Party of Monsters as a new experience, fusing AI and music in ways that move audiences.”

Entry Highlight｜Algorithmic Bestiary – aratama 璞

September 19, 2025 – Update

🏆 Official Results

In the “Party of Monsters” Contest, more than 100 entries were submitted from across Japan. From these, 28 selected teams (50 individuals, both solo creators and groups) gathered for the finals, and the following awards were announced.

Grand Prize｜Show Me Beast – AoKi¹⁰⁴

Excellence Award & AI Koro-chan Prize｜THE EYES – ヒロム@AIクリエイター

Direction Award｜ENKA EVOLUTION – Cyber Enka

Party of Monsters Prize｜Party of Monsters – yamada akari

✨ Featured Entry

Entry Highlight｜RED PARADE – YUUUKI

📜 Contest Overview

  • Theme: “Visualize the monster within you. Let’s bring Halloween to life with Party of Monsters!”
  • Deliverables: An AI-generated video (minimum 1 minute) + a presentation (within 4 minutes)
  • Requirements: Must use Party of Monsters by Kiyoshi Hikawa with Tetsuya Komuro; AI tools must be incorporated in the creative process
  • Other Rules: Advance preparation allowed, but final production required on the contest day / Prompt submission required / Tools without commercial licensing excluded

All works followed the official guidelines, with a strict 48-hour limit that heightened the creative pressure and intensity.

👍 Positive Takeaways from Participation

  • An ambitious initiative to use a major artist’s track with official licensing
  • A contest that evaluates AI as “creative expression,” not merely as cost-cutting or simplification
  • A 48-hour production limit that encouraged bold, time-pressured creativity
  • The excitement of experiencing AI creators’ processes in real life, beyond the online world
  • A schedule designed for both learning and networking (including social events and gatherings)
  • An opportunity for AI creators to publicly showcase their works as part of a portfolio

👀 Areas for Improvement

  • The amount of pre-production time strongly influenced the final quality
  • The theme and required track imposed significant creative constraints (many participants added narrative framing to regain freedom)
  • Lack of transparency in judging criteria and scoring (important for creators’ growth and sense of fairness)
  • Heavy emphasis on video polish, while AI-specific innovation, experimentation, or workflow contributions were undervalued or not recognized

📈 Marketing Impact

According to the official account, the original music video for Party of Monsters has surpassed 1.8 million views, generating strong synergy between the contest and the track.

🔮 Next Contest Preview

The next COLOTEK AI Creative Contest (organized by Nippon Columbia, PR via PR TIMES) has already been announced.
The upcoming featured artist will be none other than Hibari Misora, as revealed by the official TBS Entertainment account. Anticipation for the next edition is already high.

Overall, it was an incredibly meaningful and enjoyable experience, and I look forward to participating again with a fresh approach next time.

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