AratamaKōgyō is an IP that designs the fusion of human and technology,
and the extension of the body, as pop-tech fashion.

It understands the body as a foundation for expression—
one that is expanded through technology—
and materializes human–machine integrated design as products.

Drawing from the signs embedded throughout the city,
and using Tokyo’s culture as a medium,
it organizes the sensations of human–machine fusion into structure.

Fashion is not adornment,
but an interface that updates the contours of the self.